Unimarc’s value proposition aims to provide customers an assortment with a high proportion of quality fresh food products at attractive prices, a quick and convenient shopping experience, and high levels of promotional activity. Unimarc is the only supermarket chain with stores in all 16 regions of Chile. Unimarc’s online offering, through Unimarc.cl and the Unimarc app, also serves all 16 regions of the country. In order to enhance the customer experience, through improved order accuracy, and to absorb higher levels of demand for e-grocery orders, Unimarc launched the first Micro Fulfillment Center in Latin America in 2022.
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Alvi is self-service cash and carry store focusing on B2B customers. Through its stores and online sales channels, Alvi offers preferential prices through a comprehensive value proposition that primarily targets resellers who own mom-and-pop stores, small liquor stores, bakeries and pastry shops, hotels, restaurants, casinos and other institutions. Alvi has a loyalty program, Club Alvi, that offers a wide range of benefits that give members access to preferential pricing, personalized discounts, training courses, and other services to meet their business needs. The online channels Alvi.cl and Club Alvi Compras app allow club members to make purchases online, receive the merchandise at their places of business, and continue to serve their own customers, as well as offering a click and collect option.
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The Mayorista 10 value proposition is based on offering low prices to consumers and resellers. Its stores located between the Coquimbo and Los Lagos regions of Chile offer wholesale prices to all, regardless of the number of units purchased, offering its customers opportunities to save.
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SMU opened the first Super10 store in August 2021, extending its multi-format strategy to include a soft discount offering. Super10 provides a positive shopping experience with an assortment that is optimized to enable a complete purchase of fresh items, dry goods and cosmetics at attractive prices, with a significant private label presence.
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SMU operates the MaxiAhorro banner in Peru, with a soft discount value proposition focused on final customers.
Get to know MaxiAhorroSMU operates the Mayorsa banner in Peru, with a cash and carry value proposition focused on B2B customers.
Get to know Mayorsa
SMU offers the Unipay credit card to build loyalty and facilitate customer purchases at Unimarc, Alvi, Mayorista 10, and Super10 stores.
Payment solution for utilities and other services, such as water, electricity, gas, cable, fixed and mobile telephony, tolls, and education, among others, all in one convenient location.
SMU’s retail media platform connects brands and consumers through direct marketing strategies, leveraging insight into consumers’ online and offline behavior.
