With this new opening of its soft discount format, the supermarket continues to grow and innovate in the customer experience, through an offer of quality products, convenient prices and an agile, practical, comfortable visit.

Santiago, January 2023.- Super 10, the SMU supermarket format that offers excellent quality products at convenient prices, began this 2023 with the opening of its fifth store in the country, located in the commune of San Miguel, which adds another three in the RM and one in O'Higgins.

A year and a half after the launch of the first Super 10, its manager Nicolás Delsol explains that through this soft discount format the aim is to “deliver a new value proposition through a novel purchasing experience, offering an optimized assortment enhanced mainly by the presence of Exclusive Brands that cover all categories of the basic basket, such as bakery, groceries, perishables, perfumery, fruits and vegetables, whether for supply or replacement for the home.“

Super 10 Gran Avenida is located at Avenida José Miguel Carrera 6060 in the commune of San Miguel and has more than 1,300 square meters for the exhibition and sale of products. A store with completely renovated infrastructure, efficient in terms of energy consumption and focused on guaranteeing the customer a quick purchase through the implementation of six checkout boxes designed for agile and practical payment. All this, supported by the attention of a team of fifty-one collaborators specialized in the type of care of this format.

Opening plan 2023-25 ​​SMU

The inauguration of the fifth Super 10 represents the beginning of SMU's three-year omnichannel growth plan 2023-25, which considers opening 43 new Unimarc, Super 10 and Alvi stores in Chile. In this way, the company - which is present in the 16 regions of the country - seeks to expand its offer in new communities and grow in regions where it has a lower market share. This plan also includes the remodeling of 78 Unimarc and Alvi stores throughout the country.